The most common limited-time offer examples take place on Black Friday Cyber Monday (BFCM). Limited-time offers heavily rely on the scarcity principle: When a product is more difficult to get, it becomes more valuable to buyers. It provides a clear end date for when the promotion becomes unavailable. The bar stays at the top of the product page, informing shoppers about the 40% sale on select items.Ī limited-time offer is a promotion deal set within a specific time period. Women’s clothing brand ModCloth uses a soft green countdown bar to promote its limited-time sale. Not every countdown timer needs to stand out using the color red.
With seconds ticking, it reminds them that the discount period is coming to a close. The red text and strategic placement ensures shoppers don’t miss the message. uses a countdown timer to promote its storewide sale. See how medical supply retailer Medici Supply Co. There are a few places you can use countdown timers, one being right above the Add to Cart button on your product page. Countdown timers are something you’ve probably seen before in ecommerce stores.
The use of countdown timers creates a sense of urgency and persuades customers to take immediate action. The customer is literally watching the clock tick down. An end date is less impactful than a visual timer. Countdown timersĪdd a countdown timer to your product page instead of just showing the end date of the sale. It doesn’t matter what you call them: flash sales, hype sales, launch day sales, holiday sales and limited inventory sales are all high volume, high velocity events with the potential to bring in big revenue. The brand also uses scarcity and urgency in its subject line, which says, “1-day sale! $50 off our best selling QC45.” The captivating offer is easily scannable by readers, whether they are on mobile or desktop, followed by a seductive product description and bold Shop Now CTA. In this email, the brand offers a one-day flash sale that gives subscribers $50 off the brand’s QuietComfort noise-canceling headphones, which retail for $329. If you’re signed up for Bose’s email list, you would have gotten access to its QuietComfort 45 flash sale. They can provide a surge in sales if you need cash flow.They offer are good opportunity to reward existing customers by letting them know first.You can promote a flash sale through various channels: SMS, email marketing, social media, ads.If your business becomes known for its flash sales, your customers will be paying a lot more attention to your company’s marketing content and announcements. They get customers excited and ready to buy now, and can be a great way to create urgency.
Scarcity marketing examplesįlash sales are sales that are announced last-minute and are available for a short amount of time.
Brands using product scarcity tactics will limit the supply or time frame people can buy a product, in order to increase perceived value and sales. There's a psychological principle behind it: people want what they can't have. Scarcity marketing is when you capitalize on customers’ fear of missing out. This guide shares a handful of scarcity marketing campaigns you can use in your ecommerce site, with tips and tricks from online retailers doing it right. It’s estimated that for many of these collections, only tens of thousands of shoes are available for sale.ĭone well, scarcity marketing tactics can make your brand more desirable and increase sales. Instead, the brand launches new products with limited release drops. But the scarcity principle continues to hold true: humans place a higher value on items they believe are scarce, and a lower value on ones that are in abundance.įor example, Yeezy shoes are more valuable than Nike shoes because they aren’t available 24/7. It can come off as a fake or unauthentic sales tactic. Scarcity marketing gets a bad rep in ecommerce.